Boss Design collaborated with Cotswold Motor Group to create an enhanced customer experience at the new flagship BMW/MINI retail centre in Cheltenham. Being one of the largest automotive retail centres in the UK and looking after over 170 staff on site, the centre, an amalgamation of the existing Cheltenham and Gloucester retail centres, has been designed with luxury, comfort and elegance in mind.
With the four-storey facility standing on almost five acres of land, the centre consists of a showroom, workshop area, admin offices and enhanced servicing facility with a customer café. The idea was to create an experience, a destination site for people to come to. With this, the quality and design of the brand needed to be reflected throughout the building, a key factor into why Boss Design were chosen for the project.
The brief was to create an offering for the new retail centre, keeping the prestige and notable reputation that their brands maintain across the UK and worldwide. A high-level quality of furniture was required upon entry into the retail centre.
Albany armchairs from Lyndon by Boss Design, upholstered in a deep red and brown fabric, were specified to fit in the breakout space for the board room on the fourth floor. Alongside this, Albany was also included for luxury and comfort for customers in the café atrium area. The aesthetics complimented the design of the café space seamlessly, with its elegant detail and soft welcoming form creating a relaxing environment.
Several Kruze chairs with wooden legs were again upholstered in alternating deep red and brown fabrics, and were also included within the café area to compliment both the space and the other furniture. One of the key reasons Boss Design was chosen for the project was for its well-known, first class upholstery capabilities. Keeping the same fabric style yet being slightly different in design, Kruze high stools on a silver swivel base were used to prop against the bar area and selected high tables as an alternate offering to the armchair options.
It was important for Cotswold Motor Group to create a light spacious environment, allowing customers to feel relaxed and comfortable in their surroundings. Lounge style areas were introduced in both BMW and MINI sections of the dealership. Offering a more informal style of meeting area, several Layla armchairs were included in the space showcasing generously padded upholstery and striking stitch detail for ultimate style and comfort.
Commenting on the install Andrew Hulcoop, Managing Director at Cotswold Motor Group says, “With the opening of the new BMW and MINI retail centre being one of the biggest in the UK, the furniture, design and use of space needed to be of the highest quality and standards one could expect. With focus being at the heart of the customer experience, the furniture needed to reflect this and the chairs specified by Boss Design did just this. The aesthetics, quality and design fit the brief perfectly and we are extremely happy with the results.”
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